“We encourage reviews by emailing customers after purchase and offering a discount coupon in return for a completed review,” Andrew Gill, the owner of the company, recently told BigCommerce in an interview for a case study. Today, online customer reviews are the biggest source of social proof, and they have a clear impact on sales.įor example, Seriously Silly Socks has been able to drive 60% higher average order value on the company’s website than its other sales channels, and it’s likely that the 3000 five-star reviews that populate the ecommerce site’s various product pages have helped a great deal. We’re more likely to make a purchase if others around us-even total strangers-agree that it is a good decision. Let’s review these seven reasons why your consumers’ published experiences with your brand are vital. Understanding why you need online reviews will help you optimize your customer experience to help create a positive online footprint. This means that whatever your industry, having a positive online presence gives you several key advantages, which is why it’s becoming a key part of branding. They provide a form of social proof that is much more relatable than advertising and can significantly influence purchasing decisions. Online reviews represent real-life experiences, offering potential customers a glimpse into the quality, value, and reliability of the product or service they’re considering. People crave reassurance that they’re making the right decision, particularly when it comes to parting with their hard-earned money. More importantly, 94% of online shoppers reported that a negative review has convinced them to avoid visiting a business.īut why do people read reviews in the first place? In 2016, 90% of shoppers read at least one online review before deciding to visit a business. Having easy access to the web has radically changed the way people shop for almost everything today.įrom mobile phones to dental services, it’s rare to blindly make a purchase decision without reading through several online reviews.
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