![]() ![]() Overall, would you say things have been easy for you?ĭefinitely not smooth. We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Fast-forward through a couple more years of getting our menu and operation dialed in, we now have 2 locations in River North (Merchandise Mart and 160 W Kinzie), and are negotiating new leases in 2 great Chicago neighborhoods that we’re excited to help Raise the Vibe! We immediately decided that this, too, was a perfect fit for our concept. So after the implementation of Bulletproof Coffee, grass-fed collagen & whey proteins, bone broth then hit the paleo health scene. Talk about a match made in green juice heaven! We married just 2 years later, and are now expecting our 1st child in just a couple of weeks (early September). Not only was she the most beautiful person (inside & out) that I had ever met, she was also an avid coffee drinker, healthy eater and seemed totally into to my juice junkie lifestyle and evolving business plan. ![]() Bulletproof was going to be the perfect complement to our science-driven organic juice program! Around this time, I met my wife, Victoria. I felt like, for the first time, I was able to truly focus and execute tasks to completion. Given the feedback and my daunting to-do list, I decided to give it a try myself. The feedback was shocking to me- not only did they love it, they were feeling more focused, energized, and satiated than ever. I first was brewing and blending for friends and neighbors, to get their feedback. So after returning home, I purchased a coffee brewer and some grass-fed Kerrygold butter to test out the Bulletproof Coffee and MCT Oil that they sent me to sample. ![]() market ideal for all of the tainted coffee that’s been rejected by the rest of the world. I was not a coffee drinker, but was fascinated by his claims that many people’s negative reactions to coffee may be attributed to the mold and mycotoxins that are a result of a dirty process that, unlike Europe and other parts of the world, the U.S. It was here that I first was exposed to Dave Asprey and his company, Bulletproof Coffee. The Kinzie store was under construction, and I decided to take a trip to Orange County, CA for David Wolfe’s Longevity Conference. I knew that I needed to implement some sort of coffee product, but back then the typical juice offering was a cold-brew coffee, which was neither efficient or appealing to Chicagoans in the colder months. Inherently, about 90% of our menu is plant-based, but we are also nearly 100% paleo and cater to AIP, low sugar, and peak performance seekers as well as vegan-focused clientele. I also didn’t want to be a strict raw vegan brand, as that wasn’t me or the majority of consumers in this space. I knew that I didn’t want to build a brand that was too granola or farmhouse-themed, as that wasn’t my style, nor the target customer. I then quietly started working through the concept, and passively looking for the right location. There were a couple of places throwing produce though centrifugal juicers made-to-order, but nobody was providing high quality organic cold-pressed juices that were formulated with any sort of intent other than tasting good. At the time, Chicago’s juice scene was fairly non-existent. This is when I began to consider the idea of bringing my style and passion for juice to Chicago. Every concept and brand was unique, making their own rules, sharing the founder’s passion. My affinity for juicing continued to grow and I was intrigued by this brand new industry. When I was traveling, I would seek out the best juice concept in town. Simultaneously, I had begun juicing at home daily. I was single, making a good living and regularly traveling to visit friends in LA, AZ, and FL. I then decided to pursue a career in commercial real estate, focusing on representing tenants in their downtown office leases. I was making great money, questioning my pursuit of a legal career, and feeling unfulfilled. While studying for the LSAT, I was back to working as a union ironworker, which is kind of the family business. We’d love to hear how you got started and how the journey has been so far.Īfter graduating from Arizona State University with a degree in Justice Studies, the plan was to attend law school in Chicago. Today we’d like to introduce you to Nick Boskovich. ![]()
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